$710 for 17mm f/1.8? Crazy overpriced

I don't get why rumor sites continually try to use exchange rates to estimate prices unless it's deliberately to generate controversy and more affiliate revenue.

It's pretty well established that the pricing is 1:1 or close to that. For example, the PL5 goes for 699 euros right now on Amazon.

If the price really is 550 euros, it can expect to debut here for $550, or at worst, $600.