I agree. I don't really like to engage in brand bashing but the EOSM really looks underwhelming to me. Looks like a E-PL1 with a better lcd, and a better sensor. No optional EVF? Does have pdaf but from all I've read it doesn't function that well. Looks designed to not compete with the Canon APS-C line of DSLRs. Canon has not been very innovative for years. Great marketing, very solid SLR system, but not very innovative.