The 'negativeness' of a gear site

Looking at the 'thumbs up' and 'thumbs down' ratio recently introduced it's easy to see that 'negative likes' are in the majority. Looking at the balance of 'positive' and 'negative' 'likes' at the front page at the moment of writing it's clear that 'negative' is the overwhelming reaction to posts, while basically all 'positive' posts are for posts that just show images, but are not gear-related. In essence these are to be neglected because there are other forums meant to show off your work. That would mean almost all posts genuinely belonging on a 'gear site' are rated negatively by the population.

Any psychologists around :-?

(P.S., please rate this post 'negative' will you?)

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Philip
http://www.pbase.com/flashlight/image/69197521/original.jpg