The Sigma approach is finally getting the recognition due...

Started Oct 12, 2012 | Discussions thread
glacierpete
Senior MemberPosts: 1,917
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Re: The Sigma approach is finally getting the recognition due...
In reply to Tom Schum, Oct 17, 2012

Tom Schum wrote:

In my opinion, very high quality imagery will remain a niche market for the foreseeable future.  I think Sigma has this market cornered, but it's a very small market!

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Tom Schum

I think high quality photography equipment is not a niche market at all.

Look how many pro lenses and bodies every brand offers in APC and FF. It don't even talk about medium format digital.

It has a lot to do with branding. Sigma had to proof that they are able to produce a first class body and lens combination. They certainly showed that.

Sigma tries to get rid of their cheap, mediocre third party, bad quality control image.

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