Following The Rules....a Last Place Finish

The challenge: "Remembering the Past: Rte 66 Memorabalia".  Memorabalia is defined as objects treasured for their memories.  Following the rules, I entered a photograph of just that, an object, a collector's button from the 70's.  My entry finished 68th out of 69 entries.  Why?  The rules were followed.  The phtograph was of quality.

memorabilia (Latin for memorable (things), plural of memorābile) are objects treasured for their memories; however, unlike souvenirs, memorabilia are valued for a connection to an event. Examples include sporting events, historical events, culture and entertainment. Such items include clothing, game equipment, publicity photographs, posters, entertainment-related merchandise, movie memorabilia, pins and other, often-licensed, items that are usually kept in display cases to preserve its condition.

http://www.dpreview.com/galleries/1981670480/photos/2238645/historic-route-66