Nikon, the Apple of camera world

At least this is the way us customers see it.  Nikon is now adopting the full business model of Apple, which prides itself on bringing innovative cutting edge technology to their customers.  Combine that with Nikon's superior build quality of their cameras and lenses and attention to details during the design and manufacturing process, which ultimately yields a trouble free product.  Of course all of this would be meaningless if they didn't back up all of this with world class technical support and repair service should you, in the unlikely event, experience a problem. It simply doesn't get any better than this.

And looking at the stellar success of Nikon's recent offerings, the D800, D4, and now the D600, one can see how well Nikon strives to keep their current product line far ahead of the market and technology.  As with Apple, Nikon will always be a leader in delivering the very best user experience.  You can count on Nikon to never become stagnant.  The proof is in the pudding as you never read about unhappy Apple users.  Same with Nikon, you very rarely ever read about customer complaints.  Design it right.  Build it right. And stand behind it as you always have.  Thank you Nikon for being the world's choice for digital imaging.