Why did Nikon double down on FX when the trend is toward smaller cameras and lenses?

Yes, especially when you think about the missing features of an "enthusiast"-oriented V1:

$500 (almost 50%) price drop in 12 months after introduction? Well, the only good thing is that it seems that somebody woke up at Nikon .

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Comments and critiques are always welcome .

Cheers,
Stas.