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Why did Nikon double down on FX when the trend is toward smaller cameras and lenses?

Started Oct 1, 2012 | Discussions thread
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Why did Nikon double down on FX when the trend is toward smaller cameras and lenses?
Oct 1, 2012

It seems like an odd choice, at least to me, for Nikon to double down on FX. The market and consumer trend, in almost all types of electronics, it towards smaller and lighter.

It seems like a odd move to emphasize larger cameras and bodies when the consumer is demanding the opposite.

For example, I was at Disneyland with the family this weekend, and the DSLR was not very well represented. When I did see a DSLR, it was almost exclusively an APS sized sensor body.

I understand that most of these folks are not exactly "enthusiasts", but, sales to these folks are where Nikon and Canon really make their money.

Even if Nikon eventually makes a FX sizes sensor in a D3200 size body, the lenses will still be large enough to make consumers balk at the purchase.

What do you think?

 Retzius's gear list:Retzius's gear list
Nikon D200 Nikon D7000 Nikon AF-S DX Nikkor 35mm f/1.8G Nikon AF-S DX Nikkor 18-70mm f/3.5-4.5G ED-IF Nikon AF-S Nikkor 70-300mm f/4.5-5.6G VR +1 more
Nikon D3200
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