Is Elinchrom Replacing Its Lighting Product Line?

Started Sep 22, 2012 | Discussions thread
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Re: Is Elinchrom Replacing Its Lighting Product Line? Part II
In reply to Jack A. Zucker, Oct 1, 2012

Regarding the $99 price tag for replacement rings, I bet it costs them only a few dollars to make them. Elinchrom probably simply slaps a huge margin on those rings, because their customers have little choice if their ring is broken. This is how they make money.

Of course the downside for Elinchrom is some customers will not buy their boxes for just that reason. So if this plays out well for them or not I do not know, but this seems to be how they conduct their business.

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