Official: Sony + Oly alliance

Started Sep 28, 2012 | Discussions thread
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HappyVan
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Official: Sony + Oly alliance
Sep 28, 2012

From DPR

http://www.dpreview.com/news/2012/09/28/Olympus-and-Sony-confirm-yen31bn-397mdollar-collaboration

Look like Sony gets 11% of Oly for just $397m. That values Oly at @$3.6b?

Sony gets a foot in the door for medical technology. Pay $397m was cheap?

Exchange of camera technology. Sony to supply sensor.

"The two companies aim to enhance their competitiveness, primarily in the area of compact digital cameras, by exploring opportunities for mutually beneficial transactions and collaboration between their respective camera businesses, including the supply of Olympus technologies such as camera lenses and mirror cells to Sony, and the provision of Sony image sensors to Olympus."

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