Can someone explain this to me? D3X...

http://www.jessops.com/online.store/products/75709/show.html

Why is it still this price? I've looked everywhere and it seems Nikon will not let it drop. Not that I want it, just find it odd that it's totally outdated and worse in every aspect except from the battery life over the D800, yet it's about double the price everywhere on the internet? Why don't Nikon allow it to be sold off under half price whilst they still can?