RITZ CAMERA - A Legacy of Our Economy (USA)

Started Sep 17, 2012 | Discussions thread
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Re: RITZ CAMERA - A Legacy of Our Economy (USA)
In reply to henryp, Sep 25, 2012

Ritz's problem was limited selection of products. Even when I was working in a camera store, I told the owner to stock more accessories where the profit margin was huge! When I worked for a major photographic manufacturer, I told one dealer to stock the accessories and they can literally make up the margins they lost in body sales!

The following month, their accessory sales doubled. By the end of the year, they told me accessory sales were phenomenal! Batteries, remote controllers, off camera hot shoes were selling like crazy.

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