Something to make you smile

Started Sep 20, 2012 | Discussions thread
JackM
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Re: About Kodak...
In reply to PhotoKhan, Sep 21, 2012

PhotoKhan wrote:

Once, I saw a marketing study that postulated that the Coca-Cola brand is such a powerful one that, should it be wiped from the face of the earth by a imaginary and oddly selective disaster, it could be ressuracted and running with about the same levels of recognition and comercial efficiency in about 1 year.

The Kodak name is just about as powerful.

...I really hope there's some big money around that, once this bankruptcy process is over, ramsons the brand and starts to cash in on it, big time.

Yeah.... except it may become like Indian Motorcycles where the name just gets bought and it's different people in a different place or even a different country.

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