If I were Hasselblad....

Started Sep 20, 2012 | Discussions thread
Dirk W
Senior MemberPosts: 1,476Gear list
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It's just a fake
In reply to rayman 2, Sep 20, 2012

Nice idea, but forget it: Hasselblad is owned by a venture capital company since a year or so. IMHO they try to push up the profit by crazy margins, squeezing out the good old Hasselblad name as long as it goes. They hope the brand is a cash cow, simply by putting the Hasselblad name and logo all over existing stuff, modding the look, pretending it being an enhanced product. I mean look at the NEX7 Hassy: The brand name is all over that fancy thing and on every shiny little button. That's the best proof for their attempt. Only: People notice! Who would ever seriously believe they would have added enhanced technology to the nicely working NEX7 body or the kit lens??? Now they have panic like crazy because the bluff starts to reveal and their hope to sell the brand next year with a huge straw fire profit gain is jeopardized. All I can say: poor old Victor Hasselblad, he must be turning in his grave.

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