7 hours ago
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Re: Sometimes, I wish...
In reply to Joseph S Wisniewski,
9 months ago
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Joseph S Wisniewski wrote:
Joseph S Wisniewski wrote:
DanTHEME wrote:
Any hints what Hasselblad is up to at Photokina?
They sent out elaborate press invitations -- anyone any clue?
If I had to guess, I'd say that it's going to be some sort of "brand management" exercise, putting the Blad name on some P&S or small mirrorless equipment, possibly a Fuji X system. The new owners did go on about leveraging the name and entering new markets.
Sometimes, I almost wish I weren't right about stuff l Ike this so often.
I saw the "Lunar" and just felt sick inside. What a horrible way for a once-proud company to die.
Sale of their medium format assets to Phase One would not surprise me in the least.
And I can see that coming closer and closer.
Worse than I ever imagined. Reminds of some of the crazy stuff that happened to the Rollei brand over the years. But worse.
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Documensony
'Spontaneity is enabled by rigorous practice'
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