Samsung's photo revival plan

Started Sep 18, 2012 | Discussions thread
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migus
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Samsung's photo revival plan
Sep 18, 2012

Problem: To rescue it from the edge of irrelevance, I conjecture that Samsung needs a competitive CMOS sensor technology vs. Sony's EXMOR. Whose multiple generations of 16 and 24 Mp sensors w/ column ADC are well ahead of the pack, including Canon's (who might in 5 yrs shutdown their CMOS sensor R&D and follow Nikon -> Sony).

Thesis: Samsung could compete Sony better than Fuji, having the internal resources - and potentially OEM their next gen. sensors to Pentax and other integrators.

Why: I arguably assume that Android, WiFi, GPS, video tricks and other gadgets can not compensate for the core technology: Sensor and image engine. Processors and s/w are used by Samsung across their Galaxy lines, so the synergy is handy. But the CMOS sensor needs attention, for both phones and cameras!

How: Once Samsung can showcase in their upcoming NX series 1-2 generations of leading CMOS sensors, w/ wider DR and lower noise than Sony's, they'll get customers to amortise the investment (which few others can afford).

Or else: Sony's powerhouse --simply the best CMOS sensors today!-- is left free of competition, and may soon choose to monopolise in stead of innovating as they do currently. Nikon has chosen long ago to use Sony, while Canon can't amortise the costs of catching up w/ Sony.

Is this a solution for Samsung?

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