Canon has lost the trust from their loyal customers.

Branding; you would think Canon would be more careful of how people perceive their brand.... Once a brand is regulated to the dust bin, its a tough road to get back into the consumers' good graces... Look at Kodak... Schwinn bicycles, etc. Oh well, I guess you're right -- instead of innovating to sell their cameras and increase market share; they are just prostituting their brand.... so sad since I still have a bunch of canon stuff.