Nikon Marketing Problems

Started Sep 13, 2012 | Discussions thread
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Mark Scott Abeln
Veteran MemberPosts: 6,842Gear list
Re: Nikon Marketing Problems
In reply to KRR, Sep 15, 2012

KRR wrote:

4. Nikon hired a teen idol to promote their cheap girly cameras, even though that segment is using their cell phone as a party pix camera. Teenaged girls are killing photography as an artform.

I do find that annoying, but that doesn’t mean it is a bad marketing move. This advertising will get some people to buy the Nikon-1 models, and it encourages me to not buy that series but only consider the DSLRs.

Nikon, like RCA/Magnavox/Zenith, is killing their own brand image and could be out of the camera business in 5 years. Don't is very hard to survive without a dedicated dealer base. Big box outlets can't sell high-tech. Remember Circuit City?

Japan doesn’t organize its industry as does the United States. It doesn’t subscribe to the sink-or-swim philosophy of business. A big reason that most brands of cameras are Japanese is that Japan does not force manufacturers to compete on price.

RCA, Magnavox, and Zenith failed because they had to compete on price, which is ultimately a good way of going out of business.

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