E-PM2/E-PL5 prices changing

I was tempted to call this "E-PM2/E-PL5 found too popular, prices raised" like something out of The Onion.

http://www.43rumors.com/ft4-these-are-the-corrected-olympus-camera-and-lens-prices/

$400 for an E-PM2, and a fair price of $600 for an E-PL5 seemed too good to be true given Olympus' usual tendency to introduce high for new adopters and then quickly drop prices to actual market conditions.

Now, these prices are quoted in pounds, not dollars, so not sure if they'll directly translate. In fact, I'm not sure they have any credibility at all at this point, being from a rumors site. But, in the interest of sharing information (mis-information?), thought I'd put this out there. Just please don't shoot the messenger.
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Sailin' Steve