Nikon Marketing Problems

Started Sep 13, 2012 | Discussions thread
beshannon
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Re: Nikon Marketing Problems
In reply to KRR, Sep 14, 2012

KRR wrote:

Per your request, here are some marketing SNAFUs:

1. Nikon full-line catalog shows only 2 pages for their wonderful film camera line.

Perhaps that is all that is needed for a dying method of photography? Seems to me they are marketing what is necessary.

2. Nikon no longer updates their scanner software and parts support is lacking.

How is this a "marketing snafu"?

3. Nikon sells high-end SLRs at Best Buy which hurts family-owned camera shops that offer solid sales support and accessories. Nikon screws their loyal mom & pop dealers.

Really? So you would want Best Buy to go under like Circuit City? And that fixes what? Retail outlets survive by how their business is run, not by how products are sold to them. How is this a marketing snafu? They are expanding their retail outlets allowing them to sell more product. That would be a marketing success.

4. Nikon hired a teen idol to promote their cheap girly cameras, even though that segment is using their cell phone as a party pix camera. Teenaged girls are killing photography as an artform.

Blaming teenage girls? Seriously? Got you to notice, so again marketing success.

5. Nikon product design department is playing it safe with too many models offering too many features to satisfy their short-sighted,make-the-month dealers. The entire industry has been dumbed down, just like what happened to the US TV industry when manufacturers committed suicide with black plastic cabinets making TVs a commodity. Circuit City won the price battle but lost the war. Just like RCA, Zenith, Magnavox. Classic design-by-committee marketing.

Seems to me they are giving the public what they want. That would be marketing success.

6. Nikon is playing hardball with non-authorized service centers. Ready-Fire-Aim.

Nikon is simply doing what many, many other manufacturers across the world are doing. This has nothing to do with marketing.

7. Nikon should not burden cameras with video. If they want to make porn tell them to buy a dedicated video camera from Panasonic or Sony.

Nikon is giving the buying public what they want, again marketing success.

8. Finally, Nikon should not have let film be killed off by editorial and wedding photographers who need the advantages of digital. Nikon should have setup a new division to support art photographers whose needs are different. Yes, this niche market could have survived, but the corporate mindset is beancounter influenced by execs who are driven to max their bonus.

So now you are blaming Nikon for killing off film? Seriously? What does this have to do with marketing?

Nikon, like RCA/Magnavox/Zenith, is killing their own brand image and could be out of the camera business in 5 years. Don't laugh...it is very hard to survive without a dedicated dealer base. Big box outlets can't sell high-tech. Remember Circuit City?

What does a retailer have to do with a manufacturer? Nikon out of business within 5 years? Now I know your entire post has been a troll but I was happy to play along, I needed the laughs this morning You don't happen to write for the Onion do you?

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