Who will buy the RX1?

Two groups will buy the RX1:
I) Well off photographers that already owns the ILC they want.
II) Rich people that wants the coolest party camera on the planet.

These two groups will happily pay the price and they will give Sony a lot of brand value.

Who are complaining about the RX1:

I) Photographers on a limited budget who would have to chose between a top notch ILC and the RX1. Sorry, this camera is not for us.