No Sony SLRs any more, ever.

Started Sep 13, 2012 | Discussions thread
TrojMacReady
Senior MemberPosts: 8,534
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Re: No Sony SLRs - they might want to reconsider...
In reply to Piginho, Sep 14, 2012

Piginho wrote:

TrojMacReady wrote:

All great theories (offer more for the same, offer the same for much less) but you're missing the most obvious one: offering something different for a similar price.

That's what SLT is. They can't really compete on price with regular DSLR's without making a loss and the lack of a Nikon or Canon tag has a lot to do with that. SLT's allow them to offer something different for a similar price while maintaining good margins.

I agree. I should have included this as an option to gain market share. However, different must be better and whilst EVF offers some interesting advantages, the market will decide whether it's actually better overall.

Sony's BetaMax was supposed to be technically better than VHS, but didn't succeed.

Offering something different does not have to be SLT and EVF.

Anyway, who says that they have to go this way to make a margin and compete on price? What data do you have that proves that SLT/EVF is cheaper to manufacture?

They have stated so in interviews. And it's a fact that the mirrorbox and large prisms (as found above entry level) are some of the if not the most expensive parts in these cameras. Very labor intensive, as is the critical alignment of these parts. Also, the SLT's don't require metering sensors since that's done directly off the main sensor as well.

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