RX1 = advance April Fools' Joke ?

The only April Fools joke here is the original post.

The RX1 is the only FF cam you can shoot with one hand and have insane ISO and dynamic range capabilities. That alone justifies the cost. Also consider that no FF cams with lens, no matter what size, goes for under $2000.

If you want to talk about cost being warranted, just look at new cars and how much money it costs for new "features." $3000 for leather trim, alloy wheels, and moonroof? Save it from the crap you don't need and you can get the class leading RX1.