Did Canon and Nikon switch management teams?

Started Sep 13, 2012 | Discussions thread
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Did Canon and Nikon switch management teams?
Sep 13, 2012

Looking at the 2012 product launches, it seems that Nikon and Canon have swapped playbooks from each other and this is driving their consumers crazy.

At the flagship level - there isn't much difference in the strategy for a D4 or 1Dx - both appear to target the same audience.

At the next level - D800/D600 vs 5D MKiii.

Canon who is usually pushing on the MP backs off on the 5D Mkiii sensor and adds in a pro AF system from the 1Dx body, prices it higher than the competitor - AKA - Nikon's D700 strategy.

Nikon who usually stays back on the MP count comes out with a market leading MP count of 36MP and prices it lower than the competitor. Follows partially Canon's 5D MkII strategy - at least on the MP count and pricing. They still put in a Pro AF system in it.

But Nikon doesn't stop there, it does a Nikon version of the 5D MKI / MKII - that is put in a Pro level sensor in a cheap consumer body - the D600 and price it way lower than the competition.

So now you have the Canon fans saying wait a minute - the 5D MKiii doesn't follow the pattern of the MkI / MkII and Nikon fans saying the D800/D600 doesn't follow the pattern of the D700.

It is really interesting to watch how the two companies have swapped roles and the reactions from the consumers - it almost like they want us to switch brands...

Canon EOS 5D Canon EOS-1D Nikon D4 Nikon D600 Nikon D700 Nikon D800
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