Hasselblad and Photokina?

Started Aug 9, 2012 | Discussions thread
synp
Contributing MemberPosts: 611
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Re: Hopefully more than H5...
In reply to Documensony, Sep 11, 2012

Documensony wrote:

Joseph S Wisniewski wrote:

DanTHEME wrote:

Any hints what Hasselblad is up to at Photokina?

They sent out elaborate press invitations -- anyone any clue?

Well, I hope it's more than this minor H body update...

http://www.hasselblad.se/promotions/h5d.aspx

I think I counted the word new 16 times in this short textbit alone ... as well as legendary, stylish, more compact, updated, improved, increased, faster, smoother, even better, larger, more ergonomic, easier, more durable, more accurate ... And more ...

Could all these superlatives really be a cover-up to disguise that nothing much has changed?

I really liked the thinly-veiled threats that if you don't use the Hasselblad you'll lose all your customers. I mean, if I was getting married and the wedding photographer brought a Hassy, I'd more likely go "huh?" then "good thing you brought the Hassy, because good enough was never good enough for me"

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