Photorumors: 560/5.6

Started Sep 1, 2012 | Discussions thread
Prognathous
Veteran MemberPosts: 8,669
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Bingo
In reply to Prognathous, Sep 10, 2012

Prognathous wrote:

$6500 MSRP

I guess Pentax was convinced by my rationale:

Based on the following rationale:

  • Sony (who also went nuts with lens prices this year, just like Pentax) is asking $13,000 for their slightly-shorter-but-faster 500/4.0

  • Sigma is asking $5000 for their slightly-faster 500/4.5, but they are still Sigma - a third party brand that focuses on low prices compared to camera brands.

  • Canon and Nikon prices are irrelevant due to economies of scale. They have much larger production runs and they can scale their prices accordingly.

  • There is not a single high-quality (that is, not bigma-quality) long tele lens in K-mount which is in production and supports AF. No competition means Pentax can charge whatever they want to, and people will pay.

Announced price: $7000 MSRP

http://www.dpreview.com/news/2012/09/10/Pentax-announces-smc-DA-18-270mm-F3-5-6-3-ED-SDM-and-HD-DA-560mm-F5-6-ED-AW-for-K-mount

Prog.
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