X-E1: "I like how it is not too sharp."

I've watched this and the other promotional video for the X-E1 a couple of times each.

On this particular one:

http://www.youtube.com/watch?v=4RfwNCtd4vA&feature=youtube_gdata_player

Am I the only one surprised that in Fujifilm's marketing, they are touting that this camera/lens isn't "too sharp"?

Now I for one recognize that there is such a thing as too sharp, but we all obsess over sharpness and I just thought it was a little weird to have heard this mentioned in the video.

Interested in your reaction.

Thanks,

Rey
--
The best things in life aren't things...
Photo blog: http://www.2guysphoto.com
http://500px.com/reyspadoni