Pentax X-5 for £190???

I was very surprised to see that the new X-5 was priced at £190 in places. On paper the spec. has everything I would need in a bridge camera - wide-ranging zoom (from 22mm !!); a tilting lcd (much better for me than an artic. - I only ever shoot in 16:9 these days );EVF; AA batteries - I've got lots of eneloops left over from my redundant flashguns; full HD video and so on.

So, what's the IQ going to be like? Canon/Nikon/Panasonic and Sony bridges have been squeezing amazing daylight quality out of the 1/2.33 sensor, but they're all priced around the £4-500 range. Olympus are much lower priced, but often their IQ is poor.
This is on my "watch" list for sure.

Ray