Nothing from Ricoh

Started Sep 4, 2012 | Discussions thread
iaredatsun
Contributing MemberPosts: 732Gear list
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Re: Nothing from Ricoh
In reply to rattymouse, Sep 4, 2012

rattymouse wrote:

Ricoh just cant let Photokina go by without something huge .

rattymouse, this sounds like a self-fullflling negative prophecy. Ricoh users building up their hopes of something huge only to have them dashed against the rocks. Then they feel waves of disappointment, followed by dejection and retribution with announcements that Ricoh are finished.

I've seen this before when Macrumors massively built up their userbase's expectations of an iPhone 5 last year. I remember looking at my South Korean colleague's face when Apple announced the 4s. It's normally hard for me to read his emotions, but that day he looked so heartbroken, I thought he was going to cry.

I never got the idea that Ricoh were ever going to be the company to play chase with the big makers whose wave of new products every six months works more like the fashion industry. And their strategy looks like an unsustainable business model in the long term.

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