iPad Photosmith app, Lightroom plugin, and iPad filenames

Currently if I put the Eye-Fi card in my camera, the card will appear in the iPad WiFi settings but will not get a check mark next to it. In Photosmith the Eye-Fi service shows as Running/Communicating. No files ever transfer to the iPad, even when shooting new images with the camera. The Eye-Fi info in the 5DIII initially says Connecting, then Transferring, then eventually “Error retrieving card info. To retrieve card info, turn camera off and on again” (which does nothing).

If instead I power the card with its USB card reader on my PC, I still get no connection checkmark on the iPad, still get Communicating/Running in Photosmith, and still no files transfer to the iPad from the card.