Thank you, Sony.

Started Aug 18, 2012 | Discussions thread
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Sergey Borachev
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Thank you, Sony.
Aug 18, 2012

Last time we had a major improvement in IQ was when the K-5 and D7000 were released with a new Sony sensor, which was later used in other cameras and helped them to also become top performers. Performance of those cameras was so good many questioned the need for FF cameras for the majority of photographers. Now, we have the E-M5 and RX100 both providing unexpectedly high IQ, again due to Sony's sensors. These cameras' IQ is so good that it begs the question why the majority of photographers should bother with DSLRs at all. Indeed, even as we post, numerous DSLR owners are buying if not switching completely to M43.

Sony seems to be running away from the other sensor makers in the sensor race. Its sensor used in the D800 is also a major improvement, though the superiority of that sensor not so obvious and exciting as in the smaller formats.

Olympus is lucky to have this sensor at this critical time, for its E-M5. It was languishing due to poor ISO and DR performance in the sensors it had, and it also had serious financial problems. Sony's NEX model sales and its place in the mirrorless market are obviously affected by the E-M5, which uses its sensors. It is nice to see commercial forces working well in win-win strategies.

Panasonic on the other hand has been widely rumoured to have caused Olympus problems by not sharing its best sensors with its M43 partner. It is so good to see this new source of sensors for Olympus. Without it, it is possible Olympus might not even survive, and there migiht not be a E-M5 and Panasonic become the only M43 maker.

Nikon D7000 Nikon D800 Pentax K-5 Sony RX100
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