Should Panny start to add some rudimentary IBIS in future G(H) cams

Started Aug 4, 2012 | Discussions thread
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Junior MemberPosts: 30
Re: Should Ollie start to add some rudimentary OIS in future lenses?
In reply to maimou, Aug 6, 2012

Not only more powerful marketing, but also better profit margin.

No matter which way you look at it, adding OIS to lenses adds to cost. Lenses without OIS will still sell for similar money to those with. Olympus has much better margins and reduced development costs.

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