SONY Rising: Slowly but surely...

Started Jul 28, 2012 | Discussions thread
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photocine
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SONY Rising: Slowly but surely...
Jul 28, 2012

Having been following the ebbs and flow of the digital photography revolution since the days of the Apple Quick Take 100 (Yes, Apple used to make digital cameras!), I've been keen to pick up on the rise and fall of all the major players.

One palpable trend I see is the ascendency of Sony as a serious digital photography company. Not that they haven't done too shabby in the past, but going forward, Sony is assaulting the traditional big names (i.e. Canon and Nikon) with the full force and vigor that a company of their size and scope can muster.

I'm talking about the competitive advantage of owing their own foundries and manufacturing facilities. Sony in a way is playing the same game that Apple has played within the last decade to reign supreme a'la Iron Chef.

It is going to be hard for Canon and Nikon to fight in the next decade.

Mark my words.

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