Cycling related rant (well somewhat)

The IOC is so branding-crazy that a cafe in London--the Cafe Olympia--that has been trading for years has had to change its name during the games. It's now the Cafe Lympia. A butcher was told to remove sausages from a window display that were in the symbol of the 'five rings'. And no one (even a spectator) is allowed in the stadium wearing a t-shirt advertising anything but a sponsor's brand. It's no longer 'games' but simply business.