EOS-M Who is their target audience???

Started Jul 26, 2012 | Discussions thread
Brian Slater
Regular MemberPosts: 285
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Re: Differences between Canon Inc and Canon USA?
In reply to DtEW, Jul 28, 2012

I have no idea what Canon wants to do. However, maybe history could give some clues. I remember 25 years ago, the DSLR landscape had been shaken up by Minolta and their autofocus system. No internet forums then, but camera mags were full of speculation about what kind of AF camera Canon would make, given their dominance, along with Nikon, of the 35 mm SLR landscape.

In some ways, the first camera in the EOS system (the original EOS650), seemed a little disappointing and garnered some criticism. Even the innovations it included were criticized - a new large camera mount that obsoleted the great FD legacy, lenses with inbuilt motors (rather than in-camera as used by Minolta and the others), and just a few rather pedestrian lenses initially available! Yes, at release there were just a few primes (e.g 15 fisheye, 28 2.8, 50 1.8, 135 soft focus) and some fairly slow zooms. Some thought it too expensive. Even before the 650 was released, Minolta had released the 9000, a fully professional camera, and lots of great lenses. Hmm. Too little, too late Canon, the mags said. But fast forward just a few years and Canon released the EOS 1, and the L series was filling out with many of the greatest SLR optics ever made. Before long ...

Don't count Canon out in the mirrorless landscape. Other companies have innovated and made fine products. Canon didn't rush in, and their first offering is fairly basic. But I don't think they are scared, reticent to compete with their DSLR line, or indifferent. EOS-M might be the new EOS 650, and sometime there might be an M mount equivalent of the EOS-1. And while there never have been EF-S L lenses, there might even be an EF-M L or two. Or it might be a bust.

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