EOS-M Who is their target audience???

Started Jul 26, 2012 | Discussions thread
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Re: EOS-M Who is their target audience???
In reply to justmeMN, Jul 26, 2012

justmeMN wrote:

If its for point and shoot upgraders. Why are they selling a kit in the US with just the 22mm and no flash??

In light of the camera's design, their target market should be point and shoot upgraders.

Their decision to go with a fixed 22mm lens (only) in the USA, make no sense to me.

Agreed, even with the 22mm....the could atleast include the flash!!

Among other things, in the USA the EOS M will be competing against entry-level DSLRs that have 18-55mm kit lenses, and Sony NEXs that have 18-55mm kit lenses.

It's as if Canon wants to make the EOS M less attractive to USA customers, in the hope that they will buy a Canon entry-level DSLR instead.

I know right!

I think Canon also said that, in the USA, they are only going sell the EOS M in photo specialty stores; another indication that they are not really interested in high volume sales in the USA.

At which doesnt make sense!!

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