EOS-M Who is their target audience???

Started Jul 26, 2012 | Discussions thread
Senior MemberPosts: 1,298
Re: EOS-M Who is their target audience???
In reply to Combatmedic870, Jul 26, 2012

If its for point and shoot upgraders. Why are they selling a kit in the US with just the 22mm and no flash??

In light of the camera's design, their target market should be point and shoot upgraders.

Their decision to go with a fixed 22mm lens (only) in the USA, make no sense to me.

Among other things, in the USA the EOS M will be competing against entry-level DSLRs that have 18-55mm kit lenses, and Sony NEXs that have 18-55mm kit lenses.

It's as if Canon wants to make the EOS M less attractive to USA customers, in the hope that they will buy a Canon entry-level DSLR instead.

I think Canon also said that, in the USA, they are only going sell the EOS M in photo specialty stores; another indication that they are not really interested in high volume sales in the USA.

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