Sony inside: will Sony reduce to an OEM company

Started Jul 24, 2012 | Discussions thread
Old Pirate
Senior MemberPosts: 1,361
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When the A99 is announced...
In reply to Evildogofdoom, Jul 25, 2012

Any lingering doubts about Sony not going to participate in the "pro" world will forever be set aside.

You take the money from your mass market cameras to build profits as well as a fan base that will move up with you as you develop your "pro" and super entusiasts lines.

Sony let the adult film industry rule the day with VHS versus BETA and didn't listen to the consumer base.

They didn't make that mistake when the introduced Blu Ray that in the end monopolizes the market.

They have been building a creschendo of cameras and information about consumer demand with their SLT's and NEX series and as that following broadens at the bottom then they will introduce the top of the food chain that only a few consumers will reach for, but with each strive to improve at the top the last technology filters down, but you have to have the masses down line to do this.

Sony is following an old adage in protecting its stockholders.

"Serve the masses and you eat with the classes, try to serve only the classes and you go belly up."

Look at your own home town. Add up all the investments professional photographers in your home town have made collectively and then do the same with the plain old consumer.

The consumer market is much more in terms of volume and profit and the entity that wins that battle going forward will have the money to develop those high end cameras that less than 1% of the folks in your town will buy or need.

Cameras today are computers, not mechanical image capture devices loaded with film. I like the idea of teaming up with the company who makes 75% or more of all image sensors made in the world and has vastly more patents than anyone else out there for image capture.

Sony has yet to scratch the surface on what it will do, but it will be a different form than in the past as we've seen from SLT's and Mirrorless and those who have been here long term may have trouble adjusting while those millions of consumers who only want something simple that captures great images at a low cost will simply pony up the money.

That's why a fair number of software engineers have left Canon and Nikon in recent months to join Sony as Sony starts to develop cameras that can run with the best of the sensors they make.

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