Canon serve up EOS-M cold turkey

Started Jul 24, 2012 | Discussions thread
Cipher
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EOS M aimed at mass market
In reply to simon65, Jul 24, 2012

that's where the profit is. The average consumer will like this camera because of the Canon name and the simplicity (less buttons) and smaller size and most will just set it to auto and shoot away. It's the same market that Nikon is going for with their "1" series. The only issue will be price, but I think people will pay the price for a less bulky camera. Let's face reality...Canon needs to maximize their return on "R&D" dollars. Why create an enthusiast camera for a few when they can create a simpler mirrorless for a larger P&S audience?

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