Why Canon is going to win the EVIL market

As mentioned in other posts, Canon's foray will be successful with the populace because of their superior marketing and distribution as well as their economy of scale, which allows them to either profit or sell in volumes.

That said, most photogs won't look at this camera apart from a backup cam. Who knows if we'll see a more capable camera, presumably one to compete with the G5 and the low end Rebels.