Why Canon is going to win the EVIL market

Started Jul 22, 2012 | Discussions thread
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duckling
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Why Canon is going to win the EVIL market
Jul 22, 2012

Canon seems to be doing most of the basic design decisions just right:

  • Sensor size is the same as in their crop DSLR range, which means no change in effective focal length for adapted lenses.

  • On-chip PDAF (assuming same technology as in the 650D) will enable the use of adapted lenses with no functional limitations.

  • Flange distance (presumably) between 20 and 22 mm is not quite enough, but a lot closer than Sony's 18 mm.

The first body is very entry level with a design familiar to Canon's P&S crowd, but don't count on it. Within six months they may (and should) produce a camera with the size, controls and speed to beat m4/3's best offerings. Most importantly, Canon's system will work seamlessly with its DSLR glass which is a huge advantage considering the abundance of those lenses. There will be absolutely no reason for existing Canon users to opt for any other mirrorless system.

I don't particularly like Canon's "culture" of superiority-by-numbers. Never used any of their gear. In fact I appreciate the smaller manufacturers such as Pentax, Fuji and Olympus due to their creativity and innovation, but you have to give it to Canon. Their mirrorless venture is well thought out from the very beginning. In two years they will produce at least 40% of the mirrorless cameras in the market.
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