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Can Pentax double its sales in one year -- the goal of its President

Started Jul 17, 2012 | Discussions thread
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Can Pentax double its sales in one year -- the goal of its President
Jul 17, 2012

We see yet again a wish by the owners of Pentax to double their sales in one year. If you remember Hoya stated the same goal -- it obviously did not happen. The article that appeared this week stated that the company would make this happen by emphasizing the markets in Japan (the home market) and the emerging markets of China, India, and Russia. One wonders what miracle new products will make the consumer forget Nikon and Canon. Right now there is one interesting long lens in the pipeline, the new K30 on the street, and a hope for several replacements for the K5 (a great camera and I know I am ready to purchase a worthy next generation of this cmap -- full frame or not). Is this the secret marketing plan? If true, why is that Sigma in their release last week concerning the new 180MM f2.8 macro have no plan to release a K mount in 2012. If Pentax has a real hope of doubling their gross sales volume surely Sigma would be in the know and would want to jump in. Finally, the above plan has no focus on other markets -- no Canada, Australia, USA, Germany, France, UK, Brazil, etc. Do you feel left out? Does this make any sense? Is wishful thinking what we expect from our camera company?

 breeze_of_wind's gear list:breeze_of_wind's gear list
Pentax K20D Pentax K-5 Pentax K-3 Pentax smc DA* 16-50mm F2.8 ED AL (IF) SDM Pentax smc DA* 50-135mm F2.8 ED (IF) SDM +8 more
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