Appoint me as CEO of Canon, and...

Started Jun 27, 2012 | Discussions thread
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Great Bustard
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Appoint me as CEO of Canon, and...
Jun 27, 2012

...here's what you'll get:

  • 17 / 2.8

  • 24 / 2

  • 35 / 2

  • 50 / 1.4 IS

  • 85 / 1.8 IS

  • 100 / 2 IS

I will charge you through the nose for them, though -- double the price of the current versions of the current existing lenses (and comparable prices for the two new ones).

What you will get is a noticable improvement in optics along with modern coatings, IS on some (will consider IS versions of the others if there is demand for it), USM with attention paid to accurate and consistent focus (including focus shift).

I will also set to produce a UWA zoom to make good use of the new camera I'm going to make. I'm thinking something like a 17-40 / 4L II with markedly improved optics, and a 12-24 / 4L. An f/2.8 UWA zoom will have to wait.

In addition, I will make the 6D, which will simply be a FF version of the 7D -- same AF, same pixels (46 MP, but with a new and improved microlens covering to minimize light loss at apertures wider than f/2, and maybe a few other tweaks), same build, and costing no more than $2K to compete with the upcoming Nikon D600.

So, am I in, or out?

Canon EOS 6D Canon EOS 7D Nikon D600
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