DP2 Merrill may be released on July 12th

Started Jun 26, 2012 | Discussions thread
Johan Borg
Senior MemberPosts: 1,668
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Re: DP2 Merrill may be released on July 12th
In reply to Roland Karlsson, Jun 27, 2012

Roland Karlsson wrote:

SigmaChrome wrote:

Hmmm... I reckon the street price will end up being closer to $700 - which is still pretty high, IMO.

$700 is reasonable.

One problem is that this almost always means EUR 700, plus the 25% VAT we have in Sweden and the camera costs $1500 in Sweden. To buy stuff in Sweden, you have to double the tax free US prices.

I think you're a little bit pessimistic there, although my original DP2 did cost me $1000+ in Norway with current dollar value. What US customers maybe don't see is how cheap the dollar is and that $1000 today really isn't more than $625 of 2001 value

Sigma's MSRP of DP1X is $800 which is almost exactly the street price in Oslo including 25% VAT.

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