AVCHD vs. mpeg4 – Question

Started Jun 14, 2012 | Discussions thread
Cy Cheze
Senior MemberPosts: 2,028
Re: AVCHD vs. mpeg4 – Question
In reply to zoranT, Jun 15, 2012

The MP4 format at 15mbps is offered as an alternative to people who haven't the processors to handle AVCHD. It's not "crippled," but simply "cripple friendly." It also offers rather good video.

Camera stability, subject mater, audio, and editing are more potent factors, so far as final quality go, than obsessing over high bitrates--particularly if 90% the online audience won't see it at more than 5mbps anyway.

There are pro videocams that export low compression codecs intended for direct import into FCPX, AVID, or Edius programs, but that is a different universe from the one of hand-held videocams or the RX100. It involves substantial investments and more (not less) complex workflows, but that > $50k additional gear investment also entails at LEAST a > $200k increase in "soft" costs for a project, thus making it relevant only to the commercial world.

Apple, not cameras, is the principle culprit, so far as resistance to AVCHD, perhaps mainly because Apple wanted iTunes and Apple TV to beat blu-ray. Streamed video may indeed dominate the market, and be fine for small screens. But I understand that the Apple support for AVCHD is increasing.

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