Pricing for 70-200/2.8 II

Started Jun 12, 2012 | Discussions thread
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cfh25 Senior Member • Posts: 1,070
Pricing for 70-200/2.8 II

Have been doing some preliminary research on pricing for this lens, and was amazed to find it listed by 26 different suppliers on the Amazon UK site with prices ranging from £1,574.00 to £3,011.00. The recommended price is £2,085.99. 22 out of the 26 list it in stock, so there shouldn't be any shortage "premium".

Whilst aware of "supply and demand", etc., how do companies selling at 50% over list or near 100% more than their competitors keep in business?

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