Pentax appeal

Simply the best APS-C camera available right now (I'm speaking of the K-5; read the first lines of the dpr K-30 preview, where dpr itself says it), best IQ in APS-C (dxo), superb build quality, perfect ergonomics, smallest DSLR system (with the Limiteds), superb lenses, etc etc. Try it, you can have the K-5 for 788€ in Europe at the moment (amazon)