It will be interesting to see what Canon picks for its mirrorless platform.

Started May 24, 2012 | Discussions thread
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RoyGBiv
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It will be interesting to see what Canon picks for its mirrorless platform.
May 24, 2012

From the perspective competitive strategy, it will be interesting to see what Canon adopts for its mirrorless next-gen format.

It is not a trivial decision, as it fundamentally constrains your strategy. Since there are (rather tight) limits to how you can effect the laws of physics, alot of the camera's shooting characteristics are governed by its innate architecture. Oly & Panny had the burden of establishing their vision as market leaders. The subsequent entries tend to fall around the innovator's position (a la Sony/Samsung/Nikon/Pentax), as they attempt to distinguish themselves. Everything we've seen so far has played out pretty classically.

The late-comer though has the distinct advantage of being able to cherry-pick its path with alot of lessons learnt at the expense of the other players. It tends to be a validation of best-of-breed characteristics applied to their own portfolio strategy. I suspect, given their foray into the nearly 4:3-sized G1X, that their decision might validate that the m4/3 standard was pretty close to ideal from the get-go.

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