"Aputure" Trigmaster Plus vs. Cactus V5 vs Yongnuo

Started May 21, 2012 | Discussions thread
victorian squid
Senior MemberPosts: 2,148Gear list
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As an old marketing guy
In reply to The A-Team, May 22, 2012

I could probably guess that (aside from the possibility of twisted translation) this was an attempt to fuse 2 words as so often is the case in marketing. This would be "aperture + future" as one possibility. It never really bothered me too much at all.

For an example of really bad marketing + translation I can tell you about doing advertising for a company that came out with a frozen yogurt back in the early 90's from Japan. They thought they were really clever. Their product was called "FroGloo", fro for frozen, and gloo from igloo. WTF? We tried to get them to "frogurt" or something that made you think "tasty" instead of "school paste".

No, no they wouldn't listen.
And you can tell what a success it was!

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