A quote about the Leica M Monochrom by the CEO of Leica

Started May 17, 2012 | Discussions thread
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A quote about the Leica M Monochrom by the CEO of Leica
May 17, 2012

Just after announcing the M Monochrom black-and-white-only rangefinder in Berlin this weekend, Leica CEO Dr. Alfred Schopf looked at me with a subtle, confident smile: "If we had done the proper market research," he said, "we probably never would've made this camera."
Article in Popular Photography by By Stan Horaczek on May 14, 2012
Rick
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